![]() ![]() The direct acquisition was not confirmed by Apple, instead it issued its standard statement regarding its purchasing of smaller companies. "Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans," the company said.įacelift isn't the first motion capture startup Apple has acquired. But now the news heard previously is becoming official and Apple really has decided to acquire the Zurich-based Faceshift startup. It has enabled many tech-oriented companies to step up the ladder to acquire the technology to upgrade their sales and reputation, Apple being one of them.Īccording to 9To5Mac, it was rumored previously this year that Apple was purchasing Faceshift, the company that enabled the motion capture technology used in Star Wars. It is to everyone's knowledge that there is a growing demand for virtual reality technology in the global market.
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